| Eco Femme Cloth Pads: Reaching Rural Women - Teaching Note |
| 作者姓名：Sreeram Sivaramakrishnan; Subhasis Ray; Paromita Goswami; |
| 商品類型： | 商品編號：8B20A084 |
| 出版日期：2020/11/23 | 內容長度：12 頁 |
Teaching note for product 9B20A084.
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| Eco Femme Cloth Pads: Reaching Rural Women |
| 作者姓名：Sreeram Sivaramakrishnan; Subhasis Ray; Paromita Goswami; |
| 商品類型：Case (Field) | 商品編號：9B20A084 |
| 出版日期：2020/11/23 | 內容長度：13 頁 |
Eco Femme (EF) was a social enterprise founded in 2010. It developed re-usable cloth sanitary napkins and marketed towards those looking for sustainable products to manage their menstrual hygiene. The enterprise faced several challenges in reaching their target market of poor women in rural India. There was a taboo attached to menstruation and it was thus a difficult topic to discuss. Also, there were popular, commonly used, and easily available substitutes .....more
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| QualityKiosk: Drawing up a Sales Strategy - Instructor Spreadsheet |
| 作者姓名：Sreeram Sivaramakrishnan; Anuroop Krishna; |
| | 商品編號：5B17A064 |
| 出版日期：2017/12/15 | 內容長度：68 頁 |
Spreadsheet to accompany product 5B17A064.
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| QualityKiosk: Drawing up a Sales Strategy - Teaching Note |
| 作者姓名：Sreeram Sivaramakrishnan; Anuroop Krishna; |
| | 商品編號：8B17A064 |
| 出版日期：2017/12/15 | 內容長度：14 頁 |
Teaching note for product 9B17A064.
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| QualityKiosk: Drawing up a Sales Strategy |
| 作者姓名：Sreeram Sivaramakrishnan; Anuroop Krishna; |
| 商品類型：Case (Field) | 商品編號：9B17A064 |
| 出版日期：2017/11/27 | 內容長度：15 頁 |
QualityKiosk Technologies Private Limited (QualityKiosk) was an information technology company providing software application testing and quality assurance services to banks and insurance companies in India. In 2015, QualityKiosk had over 70 per cent penetration in the insurance sector in terms of numbers of customers, and only 30 per cent penetration in the banking sector. Anuroop Krishna, head of QualityKiosk’s banking vertical, must put together .....more
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| Wipro Consumer Care: Merchandising for Success - Teaching Note |
| 作者姓名：Sreeram Sivaramakrishnan; Gaurav Thapar; Varun Gattani; Abhra Chatterjee; |
| | 商品編號：8B14A031 |
| 出版日期：2014/08/07 | 內容長度：16 頁 |
Teaching note for product 9B14A031
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| Wipro Consumer Care: Merchandising for Success |
| 作者姓名：Sreeram Sivaramakrishnan; Gaurav Thapar; Varun Gattani; Abhra Chatterjee; |
| 商品類型：Case (Field) | 商品編號：9B14A031 |
| 出版日期：2014/08/07 | 內容長度：11 頁 |
Visual merchandising (VM) plays an important role in hypercompetitive product categories. Though shoppers may be exposed to advertisements extolling the virtues of brands, they tend to get swayed at the point of purchase due to an attractive display or simply because of the prominence of a brand at the retail location. As such, companies must invest in processes and infrastructure to make effective VM possible. Wipro Consumer Care and Lighting is .....more
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| Asclepius Consulting: The Sales Force Dilemma |
| 作者姓名：Sreeram Sivaramakrishnan; |
| 商品類型：Case (Field) | 商品編號：9B13A036 |
| 出版日期：2014/01/10 | 內容長度：13 頁 |
Asclepius Consulting is one of the many small software companies in India that have aspirations to become product companies as opposed to being services companies. Asclepius Consulting deals in hospital management information systems and has a product and service offering that is competitive and well received by customers. However, due to lack of capital, the company has been unable to invest in a sales force, and this has created a problem of reach. .....more
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| Asclepius Consulting: The Sales Force Dilemma - TN |
| 作者姓名：Sreeram Sivaramakrishnan; |
| 商品類型： | 商品編號：8B13A036 |
| 出版日期：2014/01/10 | 內容長度：14 頁 |
Teaching note for product 9B13A036
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